VBR is one of the most important manufacturers of self-adhesive labels in Italy, thanks to a careful policy of quality of research and innovation. The VBR company was founded in 1974 by Mr. Rolando Vimercati and it is now managed by his son Stefano. Thanks to the hard work of its staff, VBR has been able to keep, through the years, the organization and good quality of work by reaching a high level position by being projected towards the future. The company has grown on these principles and continues to grow after 50 years of activity by keeping on searching for evolution processes. We work with passion and experience by interfacing with our customers and suppliers in order to optimize the choice of materials used for printing, while ensuring economic efficiency and quality of the product during its production process. The respect of the clientele and the ambition to consolidate on a prestigious level encourage the company to look for newer and more effective methods to adopt evolutionary features that will fit the needs of the market and create the basis to progress. VBR offers timely and flexible responses, maintaining high quality standards, combining harmoniously small and large production lots, turning out to be the ideal partner for any type of customers. Experience and technological innovation enable us to manage our production with great reliability and to focus on the improvement of production processes.

Since 1974, Quality First of All

Product is never more important than the service delivered with it

VBR and its commitment to the environment

VBR, present for more than 40 years in the adhesive labeling market as a manufacturer, confirms its commitment to the environment by relying on certified suppliers that promotes environment protection...


Our production covers an area of 3,500 square meters and is divided into five departments...


Leader of innovation

  • “50th Anniversary ”

    This year marks the 50th Anniversary of our company’s establishment. It’s truly rewarding to see how VBR has evolved since then, and we can all feel proud of the prominent position it holds in the market today. Our name is synonymous with quality, reliability, and integrity—a result we’ve actively pursued, instilling us with a sense…


  • Certification FSC®️-C167192

    For over 50 years, VBR has been a leader in the adhesive labels industry. Now, we are excited to announce that we have achieved the prestigious FSC®️ Chain of Custody (CoC) certification. This certification stands as proof of our dedication to responsible forest management. It allows us to ensure the sustainable sourcing of wood and…


  • Certified Compostable Labels for Total Sustainability

    We are excited to present our wide range of OK COMPOST INDUSTRIAL certified compostable labels, confirming our commitment to eco-sustainability. Here are the available options: With our compostable labels,VBR continues to lead the way towards a more sustainable future, offering eco-friendly and innovative solutions for today’s and tomorrow’s needs. Choose sustainability with VBR.

  • European Union bans the use of Bisphenol A from 2020

    The issue of bisphenols in thermal self-adhesive paper has experienced a huge hike during the last few years, thanks mainly to the publication in France of important scientific studies that would show a negative impact especially in pregnant women and their fetuses. After a careful analysis, the European Union came to the conclusion of eliminating…


  • Totally Compostable Bio Label

    VBR is able to provide a fully thermal self-adhesive label totally biodegradable and compostable according to the UNI EN 13432 legislation, which is applicable to multiple sectors (food and non-food). It is the first naturally thermal self-adhesive label with a natural closed cycle, since, after its use, it can be disposed with organic substances in…



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